Passionate about inspiring, empowering and educating women on how to have style confidence, so you can focus on what's important to you.

Naomi Bell, the founder of My Style Box (MSB) and fashion and style commentator, established the brand in 2017 with a vision to provide convenient access to exquisitely curated luxe gift boxes. Over time, MSB evolved under Naomi's expertise as an accredited personal stylist, shifting its focus towards delivering exceptional Virtual Personal Styling Services.


Naomi has 20+ years experience as a Personal Stylist, a recovering fast fashion addict and is on a mission to help women create a hardworking and stylish wardrobe. 
Sydney born and bred, Naomi balances life as a mum (2 humans and 2 dogs), a wife, a corporate marketer and a business. 
"Life can be hectic at times but I have learnt that when I get up and get dressed I cope better with what the day throws at me if I feel good.  Lets be really honest there are days when I just can't get my s#%t together but dressing in a good outfit will certainly give the illusion I do".
Through virtual styling services Naomi helps create the dream wardrobe by defining your personal style, body shape & colours, so even on the most hectic days you can at the very least look amazing.

Naomi's favourite style is the Rich Mum aesthetic, you don't have to be rich or even a mum its more about the feeling and an approach to style.