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About


We're passionate about inspiring, empowering and educating women aged 40 plus on how to have style confidence, so you can focus on what's most important to you.

 

THE BRAND

Established in 2017, My Style Box was born out of a desire to offer easy access to stylishly curated, luxe gift boxes that make spoiling yourself, or someone special, a breeze. Our founder and accredited personal stylist, Naomi Bell, has evolved the brand to still personally curate each product featured online, but also to include Personal Styling sessions. 

Naomi's aim is to do all the hard work for you and help make living a stylish life a whole lot easier. 

THE FOUNDER

Working as a personal stylist for almost two decades, Naomi Bell is passionate about styling women in a way that makes them feel confident and beautiful.  

Sydney born and bred, Naomi balances business with life as a wife and mum of two boys and two fur babies.

What made you become a personal stylist?

I have always loved fashion and I wanted to share that love with others. I want other women to look at their wardrobes and be excited to wear every item in there. Every woman should know what to wear to accentuate and flatter their body type, and how each of their garments can work together to create stylish, comfortable looks - effortlessly.

There’s nothing worse than stressing out about what to wear in the morning. We have enough worries in life to add that to the mix! I relish seeing my clients’ confidence grow, to get excited about getting dressed in the morning and to leave the house feeling good about themselves. Seeing that transition is priceless. 

What was your first job?

I worked at David Jones as a dresser for their fashion parades. I remember being so excited to work on my first parade, which happened to be for Calvin Klein!

Turning up to the Elizabeth St store in Sydney on parade day, I discovered that it was actually for Calvin Klein underwear. It was my responsibility to ensure that the model, Chad, looked perfect in his tighty whities! Now that was a job I’ll never forget!

What do you love most about My Style Box?

So much! As mentioned above, I love helping women feel great and confident about themselves when I'm styling them, but my other passion is shopping! I love discovering new brands and offering a platform to showcase them to a potentially new audience.

Deciding to evolve My Style Box to showcase mostly Australian brands and/or female founders has added another element to this passion because I now have the opportunity to really find out about the people behind the brands we showcase. These are the makers, the producers and the innovators who followed their passion and created truly beautiful products. Their stories are impressive and so inspirational and their love for their brand is evident in the products we offer.